Contact:
Pamela McDonnell
Media Relations
NYU Medical Center
(212) 404-3555
Email: Pamela.Mcdonnell@nyumc.org

Lynn Kinjo
Max Music Entertainment
(914) 447-1474
Email: elkinjo@optonline.net

NYU'S HASSENFELD CHILDREN'S CENTER TO HOST "ALWAYS REMEMBERED, NEVER FORGOTTEN" SONG LAUNCH TO RAISE MONEY FOR CHILD PATIENTS AND THE LEUKEMIA LYMPHOMA SOCIETY

WHO:  Max Musick entertainment owned by Joseph Fortuna and celebrity artist Max     Santos AKA “Max Agende” of the Latin award winning group AVENTURA. Max Musick is an up and coming music label that created this song for Russell Porfilio, who lost his mother to cancer. Russell is leaving Wednesday, August 1 on a journey by foot to Florida to raise money for cancer patients. He is the inspiration for this fundraising song for the Leukemia Lymphoma Society and NYU Medical Center’s pediatric patients. 25% of the proceeds will be donated to the Leukemia Lymphoma Society and 25% of the proceeds will be donated to NYU Medical Center’s pediatric patients.

WHAT:  A cheerful, uplifting charity promotion for a great TV segment or photo op.  The launch of “Always Remembered, Never Forgotten” inspired by Russell Porfilios’ two cross country bicycle rides to California in the name of his mother Carole Porfilio and a dear friend who passed away from pancreatic cancer. Russell will also announce his latest fundraising walk from the Bronx to Miami in honor of this song. All the children will receive T-shirts, copies of the song on CD, and toys to commemorate this special day.

WHEN: TUESDAY, JULY 31, 2007,

WHERE:  Hassenfeld  Children’s Center 160 E. 32nd Street, NY, NY 10016

PHOTO OPS & INTERVIEWS:  Max Musick Entertainment owner Max Santos AKA “Max Agende,” of the Latin award winning group AVENTURA  and Russell Porfilio interacting with pediatric patients.

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